This article traces the rise and decline of the twin-role trope in Bollywood, examining why double roles once defined mainstream Hindi cinema and why their emotional power has faded. It explores classic examples, modern reinventions, and how changing audience expectations have reshaped this once-beloved narrative device. Read More+

This article explores how tax-free film status in India operates as both a business tool and a political signal. It examines the lack of policy, the economic impact on films, and how state endorsement quietly shapes which cinematic narratives gain visibility and legitimacy. Read More+

This article examines why Bollywood treats overlapping film releases as high-risk events rather than opportunities. Using the Galwan–Alpha episode and past clashes as reference points, it explores clash anxiety, star power politics, shrinking release windows, and why Hindi cinema still resists Hollywood’s confidence-driven clash model. Read More+

This article explores how Hollywood turns same-weekend film clashes into cultural events, using Barbenheimer as a key case study. By examining counter-programming, audience trust, and past release overlaps, it contrasts Hollywood’s confidence-driven strategy with Bollywood’s clash anxiety. Read More+