Bollywood is embracing cinematic universes, turning standalone films into interconnected franchises. From YRF’s Spy Universe to Rohit Shetty’s Cop Universe, this trend reshapes storytelling, marketing, and audience expectations. But is it a sign of creative evolution or overreliance on formula-driven filmmaking? Read More+

Bollywood’s PR industry has become a machine for manufacturing fame. From staged paparazzi moments to algorithm-driven Reels, every “spontaneous” act is planned for maximum visibility. This deep dive uncovers how PR agencies manipulate perception, shape narratives, and keep the illusion of authenticity alive in India’s star-making factory. Read More+

Bollywood’s obsession with biopics reveals a deep blend of truth, myth, and marketing. From Milkha Singh to Narendra Modi, the industry’s love for “real-life” stories has evolved from inspiring tales to political propaganda. This piece explores why Bollywood can’t stop turning real lives into cinematic spectacles. Read More+

Kajol and Twinkle Khanna’s Amazon Prime talk show Two Much promised wit and warmth but ended up exposing the pitfalls of celebrity overconfidence. What began as a lighthearted chat turned into a lesson in how charisma alone can’t replace empathy, awareness, and the true art of hosting. Read More+